ASSESSMENT OF THE IMPACT OF GOOGLE DIGITAL MARKETING CERTIFICATION TOWARDS THE LEARNING OF ADVANCE WEB PAGE DESIGN IN A.I.F.P.U.

ABSTRACT

Advanced Web Page Design (OTM 425) is a final year course offered by students of Office Technology and Management (OTM) Department in most Polytechnics in Nigeria. Due to its importance and the need to ensure that students are given the best of exposure and practical training on the development of web page and operations of electronic commerce (e-commerce), it has the highest credit unit allocation of eight (8) units. Several approaches including the use of practicals, lectures, quizzes and term papers have been employed by different lecturers to achieve optimal understanding of the course. However, none of these approaches have offered the students the opportunity to acquire a globally recognised certification as an added advantage while offering the course. In this study a set of 101 final year students of Office Technology who offered OTM 425 where requested to undertake the Google Digital Marketing course. At the end of the session, the students’ knowledge on OTM 425 was tested. Data was also collected using online survey and analysed using descriptive statistics. The outcome of the analysis shows that Google digital marketing is most impactful to OTM 425 as was stated by approximately 99% of the students. Hence, if properly integrated, the use of related certification will help students in higher institutions of learning to understand their course of study and also increase their chances of gaining employment after their graduation.

Keywords: Advanced Web Page Design, Certification, Higher Institutions, Google Digital Marketing