Abstract:
This study explores the association between big data analytics and successful enterprise. The online study utilized included past writing and a contextual investigation that include large companies in the West African sub-locale from the Kapital 500 and Forbes Global 2000 records. 135 respondents finished the study and 107 of those deploy data analytics arrangements. A model with four speculations was created to examine the connection between big data analytics and successful enterprise through the intervening idea of dynamic capacities and operational abilities. SurveyGizmo was utilized to conduct the online poll while reactions were investigated with partial least square path modelling with structural equation modelling (PLS-SEM). Aftereffects of the investigation affirmed that the notion of big data analytics is transmuted into successful enterprise through dynamic capacity acting as an intervening factor.
Keywords: Big data analytics, big data analytics capabilities, dynamic capability, operational capability, competitive performance.
