TECHNOPRENEURSHIP AS A DRIVER FOR ADOPTING UNIVERSITY- CREATED TECHNOLOGY AND DIGITAL TRANSFORMATION

ABSTRACT

Digital transformation's fundamental concepts and hypotheses contribute to a profitable and positive business model and procedures. In this regard, the fundamental concept of digital transformation emphasizes data protection, customer centricity, and the development of business technology agility. Digital innovations are also having an effect on the sector's supply and demand. More companies seem to be interested in improving the ways they use their assets to boost productivity. As a result, emerging technologies are viewed as ideal tools for altering energy usage habits, asset optimization, cross-industry collaboration, and increased use of industrial platforms. Adapting open inventions, the model recognizes that enterprises must use both internal and external innovations, as well as internal and external routes to market, and that existing businesses are putting in place institutional systems to leverage the power of entrepreneurship.

Keywords: Technological entrepreneurship, Entrepreneurship, Digitization, Digital transformation, Technopreneurship