MAPKET: A FRAMEWORK FOR REIMAGINING E-CAMPUS COMMERCE SYSTEM BASED ON ENTREPRENEURSHIP EDUCATION

ABSTRACT

Entrepreneurship education has been introduced in Nigeria as an intervention that signposts the socio-economic development of the country. The curriculum, delivery, implementation and operation of this intervention have become a constant discourse in most extant literature. In recent times, the adoption of digital marketing and other technological advances have been discussed to improve the narratives. In this work, the design of a specialized campus e-commerce model called MAPKET is illustrated to demonstrate a new experience in the marketing and sales of entrepreneurial products via online. The proposed system consists of four modules designed to deliver products and services across a campus-wide environment via dedicated platform with feedbacks to improve learning and mentoring of students in digital marketing. The proposed system is implemented using a number of tools to improve user experience and evaluation metrics are discussed for the real-life deployment of the system.

Keywords: Entrepreneurship Education, Campus, E-commerce, Digital marketing, MAPKET